About the course

The Sport and Event Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts and entertainment, and not-for-profit enterprises.

　　Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts, entertainment and not-for-profit enterprises.

　　Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

　　Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not-for-profit and cause-related marketing and financial metrics. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Semester(s)Fees: Not available

Intake	Location
Winter (January), 2024	Toronto
Spring (May), 2024	Toronto
Fall (September), 2024	Toronto
Winter (January), 2025	Toronto
Spring (May), 2025	Toronto
Fall (September), 2025	Toronto
Winter (January), 2026	Toronto
Spring (May), 2026	Toronto

　　

How to apply

Entry requirements for George Brown College

College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

　　IELTS - 6.5 overall (minimum 6.0 in each skill band)

　　TOEFL - 88 overall (minimum 22 in each skill band)

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at George Brown College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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