About the course

The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies.

　　As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry.  You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams.

　　The program focuses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty.

　　You will learn:

　　Strategic planning including revenue models and brand-management strategies for teams, leagues, franchises and influencers.

　　How to build tactical plans, including esports digital and social media promotion for participants, viewers, influencers and consumers.

　　About governing the industry's legal, regulatory and ethical standards.

　　HR/organizational strategies to manage teams, esports event participation influencers and spectators. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Semester(s)Fees: Not available

Intake	Location
Winter (January), 2024	Toronto
Winter (January), 2025	Toronto
Winter (January), 2026	Toronto

　　

How to apply

Entry requirements for George Brown College

College Diploma, Advanced Diploma, or bachelor?s degree in a related field or demonstrated, relevant work experience (resume and references required), or equivalent international credential.

　　Program GPA requirement of 2.7.

　　Special Prior Learning (PLAR) consideration would be given on a case-by-case basis ? to recognize prior learning and relevant career work experience.

　　IELTS - 6.5 overall (minimum 6.0 in each skill band)

　　TOEFL - 88 overall (minimum 22 in each skill band)

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 88.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at George Brown College. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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