About the course

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing. The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: GB£19,645

Intake	Location
Autumn (September), 2024	Stirling
Autumn (September), 2025	Stirling

　　

How to apply

Entry requirements for University of Stirling

A minimum of a second class honours degree, or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work experience are encouraged to apply.

　　INTO University of Stirling offers a Graduate Diploma for those students who do not meet the required criteria for this course. If you successfully complete the Graduate Diploma in Business, Finance and Sport and meet the required progression grades, you'll be guaranteed entry onto this Masters degree.

　　If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

　　IELTS: 6.0 with 5.5 minimum in each skill

　　Cambridge Certificate of Proficiency in English (CPE): Grade C or above

　　Cambridge Certificate of Advanced English (CAE): Grade C or above

　　Pearson Test of English (Academic): 54 with 51 in each component

　　IBT TOEFL: 80 with no subtest less than 17

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　TOEFL Internet based overall score: 78.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Stirling. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　401st / 1250

　　THE World ranking51st / 130

　　Complete University guide

　　

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