About the course

Digital data now dominates the world of work, and the analysis of such data is an integral part of many sectors of employment. Designed for the digitally curious, our MSc in Psychology and Behavioural Analytics aims to equip you with the ability to critically analyse digital data, whilst also providing you with the opportunity to think psychologically about data. You will learn how to apply psychology to real-world data sets and challenges, using psychological frameworks to help you understand digital behavioural data.

　　With a unique blend of data science and psychology-orientated modules, you will learn how to examine digital visual data (like CCTV, body-camera, YouTube footage), natural language data (like blogposts, social media and forum data), and mobile phone data (like GPS, phone usage and proximity co-ordinates). You will learn how to use both qualitative and quantitative data analytical methods to analyse this data.

　　In addition to developing your analytical skills, you will also be introduced to a toolkit of core psychological concepts to enable you to inform your analytical conclusions. These will include theories relating to behaviour, such as identity, personality, and cognitive decision-making. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: Not available

Intake	Location
Term 1 (October), 2026	Lancaster

　　

How to apply

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Lancaster University. If you want to find out more, please speak to our counsellors.

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World ranking

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　　THE World ranking10th / 130

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