About the course

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. The 12 week internship placement covers projects on marketing strategy audits, social media and digital work, along with big data analytics. Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations: marketing, strategic marketing, and marketing and consumer behaviour. Students of the MSc Marketing programme will be registered as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 1 Year(s)Fees: GB£19,900

Intake	Location
Semester 2 (January), 2024	Belfast
Semester 1 (September), 2024	Belfast
Semester 1 (September), 2025	Belfast

　　

How to apply

Entry requirements for Queen's University Belfast

IELTS - Academic -6.5 minimum of 5.5 in all four elements of the test, TOEFL iBT (Internet based test)- 90 with minimum marks as follows: Listening - 17, Reading - 18, Speaking - 20, Writing - 17. Please include official transcripts in English of your academic background to date, including high school certificates, English language qualifications, and transcripts of university study, if applicable.

　　Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

　　

English language requirements

　　6.5

　　Overall IELTS band score

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　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Queen's University Belfast. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking27th / 130

　　Complete University guide

　　

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