About the course

This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

　　The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.

　　You cannot successfully market a product or service without utilising online channels. In this MBA specialisation, you will extend your knowledge of digital marketing by exploring digital tactics and processes that can help your business to stand out in a highly competitive and saturated market.

　　You will identify critical customer groups, evaluate the fundamentals of effective SEO and SEM strategies, analyse social media campaigns and learn how data from platforms such as Facebook and Google can guide marketing decisions. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 2 Year(s)Fees: Not available

Intake	Location
Semester 1 (February), 2025	Bentley
Semester 2 (July), 2025	Bentley
Semester 1 (February), 2026	Bentley
Semester 2 (July), 2026	Bentley

　　

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