About the course

Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT?s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You?ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization?s success.

　　In RIT's marketing degree, you will gain a solid understanding of the business activities that fall under the marketing umbrella. These include learning how to identify and select target markets, the development, placement, and promotion of goods and services, the management of relationships among organizations and their customers, and analyzing the successfulness of marketing campaigns and activities.

　　You'll study business-consumer relationships from multiple angles as you learn about the power and influence of internet marketing, social media, search engine optimization (SEO), search engine marketing (SEM), and data analytics on consumer awareness and behavior. Course work also covers professional selling and international marketing. You'll also gain practical experience creating strategic marketing plans. Through a range of projects, you'll learn to work independently and in teams to solve marketing challenges. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Rochester
Summer (May), 2024	Rochester
Fall (August), 2024	Rochester
Spring (January), 2025	Rochester
Summer (May), 2025	Rochester
Fall (August), 2025	Rochester
Spring (January), 2026	Rochester
Summer (May), 2026	Rochester

　　

How to apply

Entry requirements for Rochester Institute of Technology

3 years of math required, pre-calculus recommended.Submit an official high school transcript. Transcripts may be sent electronically or mailed/emailed to RIT Admissions from your high school.Submit a letter of recommendation.A TOEFL or IELTS score is required of all international applicants whose native language is not English (unless you have studied in the US for 2 or more years). TOFEL IBT- 79, IELTS- 6.5, TOFEL pbt - 160

　　

English language requirements

　　6.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 79.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Rochester Institute of Technology. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　801st / 1250

　　THE World ranking

　　

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