About the course

This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting. The concentration requires 12 credits as specified below. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: Not available

Intake	Location
Spring (January), 2024	Boston
Fall (September), 2024	Boston
Spring (January), 2025	Boston
Fall (September), 2025	Boston
Spring (January), 2026	Boston

　　

How to apply

Entry requirements for Boston University

Students who are applying during their last year of secondary school should clearly state the name of the certificate they expect to receive and when. They should send an official school transcript with the application and send the original or certified copies of the credentials listed below when available. Admissions may request additional credentials as needed.

　　TOEFL- Students who are most competitive for admission will have a composite score of at least 90-100 and minimum scores of 20 in each section.

　　A total/overall score of 7 or higher on IELTS will also satisfy BU’s English Language proficiency requirement for all programs.

　　

English language requirements

　　7.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 90.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Boston University. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　78th / 1250

　　THE World ranking

　　

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