About the course

Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.

　　You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.

　　Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.

　　You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

　　After completing the Bachelor of Business (Marketing), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year. This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 3 Year(s)Fees: Not available

Intake	Location
Autumn (February), 2024	Wollongong
Autumn (February), 2024	Liverpool
Autumn (February), 2024	Sydney
Autumn (February), 2024	Bega
Autumn (February), 2024	Loftus
Autumn (February), 2024	West Nowra
Autumn (February), 2024	Moss Vale
Spring (July), 2024	Wollongong
Spring (July), 2024	Liverpool
Spring (July), 2024	Sydney
Spring (July), 2024	Bega
Spring (July), 2024	Loftus
Spring (July), 2024	West Nowra
Spring (July), 2024	Moss Vale
Autumn (March), 2025	Wollongong
Autumn (March), 2025	Liverpool
Autumn (March), 2025	Sydney
Autumn (March), 2025	Bega
Autumn (March), 2025	Loftus
Autumn (March), 2025	West Nowra
Autumn (March), 2025	Moss Vale
Spring (July), 2025	Wollongong
Spring (July), 2025	Liverpool
Spring (July), 2025	Sydney
Spring (July), 2025	Bega
Spring (July), 2025	Loftus
Spring (July), 2025	West Nowra
Spring (July), 2025	Moss Vale
Autumn (February), 2026	Wollongong
Autumn (February), 2026	Liverpool
Autumn (February), 2026	Sydney
Autumn (February), 2026	Bega
Autumn (February), 2026	Loftus
Autumn (February), 2026	West Nowra
Autumn (February), 2026	Moss Vale
Spring (July), 2026	Wollongong
Spring (July), 2026	Liverpool
Spring (July), 2026	Sydney
Spring (July), 2026	Bega
Spring (July), 2026	Loftus
Spring (July), 2026	West Nowra
Spring (July), 2026	Moss Vale

　　

How to apply

Entry requirements for University of Wollongong

International Baccalaureate: 25

　　ATAR-SR: 70

　　Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science. IELTS Academic: 6.0. TOEFL ibt: 70.

　　

English language requirements

　　6.0

　　Overall IELTS band score

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　　Practice and prepare

　　TOEFL Internet based overall score: 70.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at University of Wollongong. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

Reviews and rankings

World ranking

　　201st / 1250

　　THE World ranking

　　

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