About the course

Marketing is one of the fastest-growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.

　　SAU?s Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms.

　　Topics Covered

　　In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.

　　Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.

　　Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.

　　Students are encouraged to obtain internships related to their career plans.

　　Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 8 Semester(s)Fees: US$51,120

Intake	Location
Spring (January), 2024	Magnolia
Summer (May), 2024	Magnolia
Fall (August), 2024	Magnolia
Spring (January), 2025	Magnolia
Summer (May), 2025	Magnolia
Fall (August), 2025	Magnolia
Spring (January), 2026	Magnolia
Summer (May), 2026	Magnolia

　　

How to apply

Entry requirements for Southern Arkansas University - Main Campus

Secondary School/University Transcripts. We require a 2.0 minimum GPA for all incoming freshmen.Upload your official Secondary Transcripts in English to the Application.A score of 500 or higher on the written TOEFL. A score of 173 or higher on the computerized TOEFL. A score of 61 or higher on the internet-based TOEFL. A score of Band 5.5 (overall) on the IELTS.

　　

English language requirements

　　5.5

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 61.0

　　The next application deadline is 01 December 2023

Further information

Career outcomesIf you aren’t eligible for the above entry requirements, you might want to explore pathway options at Southern Arkansas University - Main Campus. If you want to find out more, please speak to our counsellors.

　　Pathway options to study at this institution

　　

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