About the course

The Bachelor of Business Administration (BBA) in Marketing prepares students to work effectively in corporate and nonprofit organizations that are part of a global economy. Marketing students will be proficient in marketing analytics, digital marketing, customer experience management, and creativity and brand management.

　　The BBA Marketing (MKTG) Analytics and Consulting track offers students interested in analytics and consulting several opportunities for building skills specific to this career path, and for networking with analytics and consulting professionals. In addition to taking courses geared to analytics and consulting, students can attend professional conferences and participate in local, regional, and national consulting competitions.

　　The BBA MKTG Analytics and Consulting track complements the student’s degree and provides tangible evidence of rigorous academic and experiential preparation for a career in analytics or consulting. The curriculum emphasizes project-based learning with client-based organizations.

　　Students who complete the BBA MKTG Analytics and Consulting degree program are well-prepared to work in marketing analytics or consulting positions for marketing, information systems, or organizational structure. Scholarships - View all scholarships Internships

　　

Start dates and prices

Course fees are indicative and should be used as a guide. Speak to a counsellor to get an accurate price.

　　Duration: 4 Year(s)Fees: US$159,184

Intake	Location
Spring (January), 2024	College Station
Fall (August), 2024	College Station
Spring (January), 2025	College Station
Fall (August), 2025	College Station
Spring (January), 2026	College Station

　　

How to apply

Entry requirements for Texas A and M University - College Station

Submit an official highl/secondary transcript. If you are in the final when you apply, an official transcript showing at least three  of completed coursework and in-progress coursework must be received by the deadline. Your transcript(s) must have an original signature of a school official (Registrar, Principal, Controller of Examinations or the Ministry of Education) or an original school seal. All foreign transcripts must include an English translation or credential evaluation prepared by a recognized service and include all original seals and/or signatures. TOEFL scores of 80 internet-based test. A minimum IELTS score of 6.0 overall band.

　　A minimum SAT Evidence Based Reading and Writing (EBRW) score of 560. ACT English score of 21. Completed all four years of high school within the U.S.

　　

English language requirements

　　6.0

　　Overall IELTS band score

　　Book IELTS

　　About IELTS

　　Practice and prepare

　　TOEFL Internet based overall score: 80.0

　　

Application deadline:

This date isn’t available – speak to an IDP counsellor to get detailed information.

　　

Further information

Career outcomes

　　

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